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this snake represents the principle of recursive learning, as practised by Google, where user's data is fed back into the system, thus improving its performance, in translation, voice recognition and other applications.
from The Economist's 27th February 2010 Special Report on IT by Kenneth Cukier.
here are more images from this Special Report.

made: 2010-02-16
link: www.economist.com/specialreports/displayStory.cfm?story_id=15557443
keywords: snake BigData recursive learning Google IT digits alchemy symbol magic feedback tail computers Internet SR_BD