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Thaler the Bug Hunter Richard Thaler, awarded 2017 Nobel Prize in Economics, has done much to bust the myth of rational "Homo Economicus" and even proposed alternatives.
the image's background shows Anomalies of "mental accounting" - we spend more with card than with cash, we value more what we already own, we don't want to be seen greedy (even when we are), we lack self-control, foresight and repeatedly act against our own interests... hello Humans!
article by Ryan Avent.
for: The Economist Newspaper, London.