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Any way but Less When drug patents expire the drug companies employ 3 strategies against price drop (-): (*) multiply profit by Branding, (+) add value by "Product Hopping" - releasing a similar product, (/) divide profits by "Pay to Delay" - paying competitors NOT to release a generic drug.
Those options are show in this illustration where pills have become calculator buttons.
Article by Richard Davies. (4)
2014-07-07
for: The Economist Newspaper, London
Link: www.economist.com/news/finance-and-economics/21604575-drug-companies-are-adept-extending-lifespan-patents-consumers
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