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Homo Economicus v.2 Saugato Datta writes about Daniel-McFadden's new theory of consumer choice.
in the image we see the new, more refined version of a Consumer Homo Economicus emerging from shell of an older, robotic-style model. (3)
2013-04-20
for: The Economist Newspaper, London
Link: economist.com/news/finance-and-economics/21576645-nobel-prizewinner-argues-overhaul-theory-consumer-choice
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